We seek to cultivate the necessary skills and sensibility to drive corporations. Students will come to understand the relationship of corporations to society from the three standpoints of technology, people and the marketplace. We develop people who wish to study not only to maximize their own personal profits, but to contribute to society in general. We aim also to nurture self-reliance and decision-making with an eye on the benefits for society as a whole.
Our students are typically aiming to start new businesses and enterprises, or take over family businesses. We seek to cultivate professionals in marketing, who can contribute to the creation and development of new products and in promoting and bringing them to market, and produce graduates who are work-ready as professionals in sales and service industries.
Students study the fundamentals of how companies are structured and acquire a broad understanding of the management knowledge required in the world of business.
The courses have a flexible structure so as to be responsive to the interests and concerns of individual students, bearing in mind their chosen future industries. The goal at this stage is the inquiring mind of a specialist while retaining the ability to take a wide view.
Students proceed with more in-depth study and research according to their own concerns, seeking through the courses they have chosen to build specialist knowledge.
Students will l eave the university with work-ready skills and the confidence to apply them across the whole range of fields, and to put into practice the technical skills that the courses they have studied have equipped them with.
